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Looking for BUSA 565 week 1? Week 1
Looking for BUSA 565 week 2? Week 2
💪🏿 This is what I accomplished my second week in the BUSA 565 course:
📘 Read:
- Chapter 5. Customers, Segmentation, and Target Marketing
- Customer Intimacy and Other Value Disciplines - HBR
- Chapter 6. The Marketing Program
- Introducing the 9Ps of Marketing
- Chapter 7. Branding and Positioning
- Your Brand is Not the Hero
📺 Videos watched:
- Strategic Deep Dive: Who are You for and Who is for You?
- Insider Insights: Segmenting and Targeting Customers - Quiz
- Crossing The Chasm - Disruptive Innovation - Technology Adoption Life Cycle (5:00)
- Strategic Deep Dive: 4Ps? More like 9Ps and 6 Questions
- Insider Insights: Going to Market - Quiz
- Insider Insights: Integrated Marketing Communications Execution - Quiz
- Insider Insights: Digital Marketing - Quiz
- Insider Insights: Pricing Strategy - Quiz
- Marketing Mix Slideshow ( 9 pcs of marketing Mix )(2:51)
- “Building a Storybrand” by Donald Miller - Storytelling - BOOK SUMMARY (3:08)
- Strategic Deep Dive: Branding: What’s the Story?
- Insider Insights: Multiple Facets of Building Brand - Quiz
🧪 Homework
- Ch 5 Strategic Deep Dive Quiz
- Ch 5 Quiz
- Case 1. Tesla Races Ahead With Nontraditional Marketing Strategy (not graded)
- Ch 6 Strategic Deep Dive Quiz
- Ch 6 Quiz
- Case 12. Mattel Gives Its Marketing Strategy a Makeover
- Chapter 7 - Case 12. Mattel Gives Its Marketing Strategy a Makeover
- Ch 7 Strategic Deep Dive Quiz
- Ch 7 Quiz
These are my grades so far:
- Ch 5 Strategic Deep Dive Quiz - 8/10, 80%
- Ch 5 Quiz - 7/10, 70%
- Ch 6 Strategic Deep Dive Quiz - 10/10, 100%
- Ch 6 Quiz - 7/10, 70%
- Case 12. Mattel Gives Its Marketing Strategy a Makeover - 10/10, 100%
- Chapter 7 - Case 12. Mattel Gives Its Marketing Strategy a Makeover - 10/10, 100%
- Ch 7 Strategic Deep Dive Quiz - 7/10, 70%
- Ch 7 Quiz - 8/10, 80%
A LOT OF WORK this week but I had time. The case studies were enjoyable. I always love learning about companies and their inner workings but that’s the Accountant in me ha! I’m sitting at a 87% right now.
⛵ Navigate to Skiplagged to find cheaper flights.
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Elyse Y. Robinson, an enterprising entrepreneur, is the mastermind behind Taxes and Services, a multifaceted holding company that doubles as her accounting firm. Her ventures encompass an array of innovative projects. One of her key initiatives is Switch Into Tech, a dynamic weekly newsletter that doubles as a platform for advertising monthly career seminars, offering weekly tech-related freebies, and promoting her latest podcast episodes of Nobody Wants To Work Tho. Additionally, Elyse shares her insights through her blog at Data.gal, where she delves into various data-related topics. Elyse’s passions extend beyond her businesses; she is deeply enamored with Mexico, has an insatiable appetite for research, and is dedicated to assisting others in transitioning into technology careers.