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Looking for BUSA 565 week 1? Week 1
Looking for BUSA 565 week 2? Week 2
Looking for BUSA 565 week 3? Week 3

💪🏿 This is what I accomplished my second week in the BUSA 565 course:

📘 Read:

• Chapter 8. Ethics and Social Responsibility in Marketing Strategy
• Marketing as a Christian Vocation Called to Reconciliation (Hagenbuch, 2008)
• Chapter 9. Marketing Implementation and Control
• Analytics for Marketers - HBR
• Chapter 10. Developing and Maintaining Long-Term Customer Relationships
• Return on Customer: A New Metric of Value Creation — Return on Investment by Itself is Not Good Enough
• 10 Customer Retention Metrics & How to Measure Them
• Simulation Directions

📺 Videos watched:

• The Social Responsibility of Business | Alex Edmans | TEDxLondonBusinessSchool (17:25)
• Strategic Deep Dive: Brands, Battles and Boycotts: Yikes!
• Insider Insights: Ethics and Social Responsibility - Martine - Quiz
• Insider Insights: Ethics and Social Responsibility - Stacy - Quiz
• Strategic Deep Dive: Great Performance Begins with Great Goals
• Insider Insights: Monitoring and Optimizing Marketing - Quiz
• Insider Insights: Building Alignment with Internal Marketing - Quiz
• Why the Secret to Success is Setting the Right Goals | John Doerr | TED (11:51)
• Strategic Deep Dive: Return on Customer
• Insider Insights: Customer Relations-Part 1 - Quiz
• Insider Insights: Customer Relations-Part 2 - Quiz
• Marketing Management Simulation Tips (5:59)

🧪 Homework

• Case 9. From the Outside In: Corporate Social Responsibility at Patagonia
• Case 16. TOMS Kicks the One for One Model to The Curb
• Ch 8 Strategic Deep Dive Quiz
• Ch 8 Quiz
• Ch 9 Strategic Deep Dive Quiz
• Ch 9 Quiz
• Case 3. Gainsight Provides a Data-Driven Customer Relationship Platform to Retain Customers
• Ch 10 Strategic Deep Dive Quiz
• Ch 10 Quiz
• Ten Pillars of Meaningful Marketing Plan Assessment
  • Students will assess a provided marketing plan using the Ten Pillars of Meaningful Marketing™, a planning process explained in Chapter Two of the course. Please refer to the Ten Pillars PDF provided in Brightspace for additional information helpful for understanding and applying this marketing planning approach. The assessment is to be submitted via a Brightspace open-ended response quiz in which students will assess the current plan and share their ideas on how to improve the plan using that each pillar.
• Marketing Management Simternship
  • The Stukent Marketing Management Simternship™ is an interactive, video- and project-based simulation imitating the role of a strategic marketing manager. For each module, students will be provided with background information and a set of instructions from a marketing executive and/or peer marketers in a fictional organization. Completions of each assignment are scored by the simulation algorithm and serve as the student’s grade for each module.
  • Rd 1: Reposition a Brand
  • Rd 2: Adjust The Marketing Mix
  • Rd 3: Identify Target Customer Segments
  • Rd 4: Plan Marketing Strategies
  • Rd 5: Manage a Crisis
  • Rd 6: Position a Line Extension
  • Rd 7: Design the Line Extension
  • Rd 8: Conduct Annual Budgeting

Another crazy week of work but I wanted to get it done before my trip to the DMV. I had a blast!

Anyway…the faux marketing internship was very confusing and I thought I was going to fail. I’ll never be in marketing if that’s what the job entails 😭.

The writing out of the pillars weren’t too bad. I can write my ass off when necessary and bullshit 😉.

I didn’t care to post all my grades this time because it’s a lot and I have more important things to do in my life. BUT my final grade is an A-. I’m happy.

I attend my graduation next month so I’m even more excited about that!

⛵ Navigate to Skiplagged to find cheaper flights.

💓 If you enjoyed the information and the web site, please donate.

Elyse Y. Robinson, an enterprising entrepreneur, is the mastermind behind Taxes and Services, a multifaceted holding company that doubles as her accounting firm. Her ventures encompass an array of innovative projects. One of her key initiatives is Switch Into Tech, a dynamic weekly newsletter that doubles as a platform for advertising monthly career seminars, offering weekly tech-related freebies, and promoting her latest podcast episodes of Nobody Wants To Work Tho. Additionally, Elyse shares her insights through her blog at Data.gal, where she delves into various data-related topics. Elyse’s passions extend beyond her businesses; she is deeply enamored with Mexico, has an insatiable appetite for research, and is dedicated to assisting others in transitioning into technology careers.

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